A new report
has listed First Bank of Nigeria Limited, Zenith Bank Plc, Guaranty Trust Bank
and Access Bank Plc among the top 500 banks in the world.
The United
Kingdom-based magazine owned by the Financial Times, The Banker, and Brand
Finance in London, in their annual 2015 top 500 banking brands, also ranked
First Bank of Nigeria as the number one banking brand in the country for the
fourth consecutive time.
According to
a statement by the Country Representative of the magazine in Nigeria, Mr. Kunle
Ogedengbe, First Bank moves from being number 382 in 2014 to 336 this year.
Zenith Bank
moved from 453 in 2014 to 388th position; Guaranty Trust Bank from 422 to 417;
while Access Bank made its first entry into the ranking.
The brand
value of First Bank has increased to $300m this year from $228 in 2014.
According to the Economics Editor of the magazine, Silvia Pavoni, the brand
value is “the licensing rate that a third-party would need to pay to use that
company’s brand.”
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